Bowl produced $22.2M in Direct Economic Impact in 2016 with an additional $18.3M in value via media exposure for a total of $40.5M in value for the city of Nashville
NASHVILLE, Tenn., (April 4, 2017) – Franklin American Mortgage Music City Bowl officials are pleased to announce the 2016 Bowl had a $22.2 million direct economic impact on Nashville’s economy. As one of Nashville’s biggest annual events, the Bowl has produced over $290 million in total direct economic impact for the city in its 19-year history. In addition, the Bowl produced $18.3M in media exposure value for the City of Nashville, as calculated by Sponsorship Science, a third party organization.
“We are honored that our sponsorship of the Franklin American Mortgage Music City Bowl helps the game make such a positive economic impact on the city,” said Dan Crockett, President/CEO of Franklin American Mortgage Company. “As always, we appreciate everyone’s efforts in making the game a tremendous success.”
A crowd of 68,496 fans watched as the University of Tennessee defeated the Nebraska Cornhuskers 38-24 on Dec. 30 at Nissan Stadium, resulting in the fourth highest attended Bowl game in the nation this bowl season (Championship game not included). The game posted a 3.1 national rating delivering an average of over 5 million television viewers through its telecast on ESPN. Outside the New Year’s Six, it was the highest attended bowl game in the nation and posted the highest ESPN television rating. In addition, this was the first time the bowl averaged 5 million viewers each year for three consecutive years.
There were a total of 23,745 hotel room nights booked with 42,600 out-of-town visitors in attendance atthe game. Of those visitors, 50% stayed two nights or more, 27% stayed three nights or longer, and 14% stayed four nights or longer. Last year, those numbers were 39%, 15%, and 6%, respectively, for the 37,116 out-of-town visitors that came to Nashville for the 2015 Franklin American Mortgage Music City Bowl between Texas A&M and Louisville.
“The Bowl enjoyed one of its best years ever, delivering significant economic impact to our community and substantial media exposure value to Franklin American Mortgage, the City of Nashville, our secondary sponsors, and the entire Bowl organization,” said Scott Ramsey, President & CEO, Franklin American Mortgage Music City Bowl. “Nashville has developed into one of the most desired Bowl destinations in the country.”
Since 2001, the Bowl has used the Nashville Sports Council’s nationally recognized Scorecard report to measure the impact and effectiveness of sporting events on the local economy. The Scorecard measures economic impact, media exposure and community involvement based on ratings and surveys from participants, spectators, volunteers and media that attended the event.
2006 – 2016 Franklin American Mortgage Music City Bowl Summary of Results
*2006 marked the first year of the SEC vs. ACC conference agreement. The Bowl has existing agreements with the SEC, ACC, and Big Ten that began with the 2014 game.
About the Bowl:
The Franklin American Mortgage Music City Bowl (501(c)(3) non-profit organization) is an annual post-season collegiate Bowl featuring the Atlantic Coast or Big Ten and Southeastern Conferences. Since its inception, the Bowl has produced over $290 million in direct economic impact. Distributed nationally to millions of viewers and listeners on ESPN and ESPN Radio, the Bowl is Nashville’s Holiday Tradition. For more information, call the Bowl office at 615.743.3130 or visit the Bowl online at MusicCityBowl.com.